Gmail has keyboard shortcuts for almost action, but you'd need to take time to memorize them. It includes a wide variety of settings and optional features that can make Gmail more productive, but you need to enable them first. You do need to take time to learn, though, to get the most out of Gmail. Even if you use a 3rd party email app, many of the most popular (including Superhuman and Spark, and the now-defunct Sparrow) are built around Gmail's service. It can smartly sort your inbox to prioritize personal emails, and move newsletters and promotions away for later. Gmail includes handy features like recognizing dates in ticket emails and appointment invites, adding them to your calendar so you won't forget. It's still fast, still built around email tagging, and still has enough free storage that you can archive all your emails without worrying about running out of space. And over time, email addresses and G Suite-powered business emails became the new standard.Īnd for a free default app, it's pretty great. When it launched in 2004, its generous gigabytes of free storage, email tagging, and lightening-fast web app felt revolutionary. It's hard to imagine email without Gmail's innovations.